RuPaul’s Drag Race All Stars 3 – Social Media Promotion Campaign

Commercials, New Media

RuPaul’s Drag Race All Stars 3 –

Social Media Promotional Campaign

VH1 / Viacom

Production Designer: Monica Sotto

Gallery and video below:

Glam set featuring BenDeLaCreme:

Glam set and hand props featuring the cast of All Stars 3:

Kennedy Davenport

Chi Chi DeVayne

BenDeLaCreme

Shangela

Trixie Mattel

Thorgy Thor

Morgan McMichaels

Milk

Interview set featuring Shangela and Trixie Mattel:

Glam set featuring Bebe Zahara Benet:

View this post on Instagram

“Another day, another slay. Who’s first?” 💅 @bebezahara . Snatch up more of BeBe and last night’s episode on our IG Story! 📱 . #AllStars3 is ALL NEW THURS at 8/7c on @vh1! 🌟🌟🌟

A post shared by RuPaul's Drag Race (@rupaulsdragrace) on Feb 2, 2018 at 12:30pm PST

Glam set featuring Trixie Mattel:

View this post on Instagram

She’ll make you go UNHhhh! ✨ @trixiemattel ✨ . Sashay to the link in bio for her Meet the Queens! 👸 . #AllStars3 returns THURS JAN 25 at 8/7c on @vh1! 🌟🌟🌟

A post shared by RuPaul's Drag Race (@rupaulsdragrace) on Jan 5, 2018 at 7:39am PST

Interview set and Glam set featuring Trixie Mattel:

Set and hand props were featured on the @rupaulsdragrace Instagram and Instagram Stories – here are stills from the promo featuring BenDeLaCreme and Morgan McMichaels:

Main promotional commercial directed by David LaChappelle and designed by Kristen Vallow

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